Tuesday, September 21, 2004

Yahoo's Overture Ad Unit to Open Five Intl. Offices

Overture Services, Yahoo Inc.'s Web-search advertising unit, on Monday said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach. Beginning in the fourth quarter, Overture will open in Brazil, Canada, China, Hong Kong, and Taiwan.

Another example of how the big players see how important international search has become and finding ways to monetize it. I'm sure Overture will make a bundle in each of these countries and who can compete? Are there any local search engines that offer PPC in these countries? dt

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