Saturday, October 23, 2004

International Search Engine Advertising is Inexpensive and Easy for U.S. Companies

American companies that strike gold with U.S. pay-for-placement search engines can now easily expand their market reach. According to one Internet expert, advertising overseas is currently inexpensive and easy but it won't stay that way for long.

Placing ads or buying keywords on search engines in other countries is inexpensive compared to the costs in the U.S. at present. If you have a product or service to sell in a foreign country this may be the most cost effective way to develop targeted traffic. dt

Sunday, October 10, 2004

Search Marketing in Europe

Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
A special report from the Search Engine Strategies conference, August 2-5, 2004, San Jose, CA.

An excellent article by Patricia Hurst on the search market in Europe. dt

Saturday, October 02, 2004

Google Conforms to Chinese Censorship

Google Inc.'s recently launched news service in China doesn't display results from Web sites blocked by that country's authorities, raising prickly questions for an online search engine that has famously promised to "do no evil." Dynamic Internet Technology Inc., a research firm striving to defeat online censorship, conducted tests that found Google omits results from the government-banned sites if search requests are made through computers connecting to the Internet in China.

Having lived in China I can tell you that censorship is in fact a reality. Many times I would be watching news from HongKong and it would immediately break for commercial during a controversial story. Of course television is much easier to censor than the Internet. Here is Google's explanation "In order to create the best possible news search experience for our users, we sometimes decide not to include some sites, for a variety of reasons. These sources were not included because their sites are inaccessible" and a link from Google would only show as a broken link. Many people think Google has caved into the Chinese government requests and therefore broken their "do no evil" pledge. dt

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