Friday, March 11, 2005

Search Engine Market To Consolidate In China

BEIJING, March 7 Asia Pulse - Search engine service providers launched a new round of attacks in the fiercely competing market yesterday - moves which could close the final stage of consolidations.

Baidu.com, the country's biggest search engine service provider, on Thursday held a Most Searched Brand and Entreprenuer award with Rupert Hoogewerf, CEO of EuroMoney China, trying to boost its influence among business leaders and young people.

According to an iResearch report on the Chinese search engine market, the business grew to 1.2 billion yuan (US$145 million) in 2004 with a 74 per cent year-on-year growth rate.

Baidu, Google and search services by Yahoo! China were the top three most popular search engines in 2004 with almost 85 per cent of the usage.

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