Wednesday, April 20, 2005

Yahoo! Buys Brazilian PPC Search Network

By Kevin Newcomb | April 12, 2005

Yahoo! is expanding its presence in Latin America with the purchase of Brazilian performance-based advertising network TeRespondo.

Terms of the deal weren't disclosed.

TeRespondo operates in much the same manner as Yahoo!'s Overture division -- distributing paid text ads on search results pages -- except its distribution network is centered in Latin America. The Sao Paulo-based company has offices in Mexico City and Miami.

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