Tuesday, October 11, 2005

South African Search Trends

Search marketing is taking off in South Africa led by local search engines Ananzi and Aardvark according to this article by Andrea Mitchell, Media Director at Acceleration.

The South African online advertising industry has enjoyed strong growth over the past year, and can expand further as more South African organisations start to switch on to the benefits the online medium offers. The five trends below, which are already evident in other parts of the world, are likely to drive the growth of the local online advertising world by making the medium even more accountable, measurable, and functional. read more

eXTReMe Tracker