Monday, November 07, 2005

Searching for news grows globally

News search engines are attracting the attention of search engine marketers as news search grows globally. dt

77% of all Internet users get their news online
By: Sally Falkow & Doug Hay

The news search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe, a regular presenter at the international Search Engine Strategies (SES) Conference in the United States. The growth of searching in the 'vertical' channels like news or images was one of the new trends highlighted at the San Jose SES in August.

The growth of 'news search' has only come about in the last few years with the establishment of search engines that specifically index news stories and press releases.
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